SEO
Click-Through Rate Calculator
Calculate click-through rate (CTR) for any search result, ad, or email campaign.
Click-Through Rate
β
How It Works
CTR = (Clicks Γ· Impressions) Γ 100. A higher CTR means your title, meta description, or ad creative is compelling. Google Search Console shows organic CTR; Google Ads shows paid CTR.
Example
250 clicks from 10,000 impressions = 2.5% CTR. Position 1 in Google averages 28β31% CTR; position 10 averages 2β3%.
Frequently Asked Questions
What is a good organic CTR?
Position 1 averages 28%. Position 2: ~15%. Position 3: ~10%. Pages in position 4β10 get 2β6%. Improving titles and meta descriptions can boost CTR significantly.
How do I improve CTR?
Write compelling title tags (use numbers, power words, current year). Craft meta descriptions that promise value. Use structured data for rich snippets. Test different formats.
What is the difference between CTR and conversion rate?
CTR measures how many people click on your link. Conversion rate measures how many of those visitors complete a desired action (purchase, sign-up). Both matter for overall performance.