Finance
Markup Calculator
Set your selling price from product cost and desired markup percentage.
Selling Price
β
How It Works
Selling Price = Cost Γ (1 + Markup / 100). Markup is profit expressed as a percentage of cost β different from margin, which is a percentage of the selling price.
Example
A product costing $50 with a 40% markup sells for $70.00 ($20 profit, which is a 28.6% margin).
Frequently Asked Questions
What is the difference between markup and margin?
Markup = profit Γ· cost. Margin = profit Γ· price. A 40% markup equals a 28.6% margin; a 50% markup equals a 33.3% margin.
What is a good markup percentage?
Retail commonly uses 50β100% (keystone pricing doubles cost). Restaurants often mark up food 200β300%. It depends on industry, volume, and overhead.
How do I convert margin to markup?
Markup% = Margin% Γ· (100 β Margin%) Γ 100. E.g. a 25% margin requires a 33.3% markup.