Marketing
Email Open Rate Calculator
Calculate the open rate and click-to-open rate for any email marketing campaign.
Open Rate
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How It Works
Open Rate = (Emails Opened Γ· Emails Sent) Γ 100. Click-to-Open Rate (CTOR) = (Clicks Γ· Opens) Γ 100. Industry average open rates range from 17β28% depending on niche.
Example
10,000 sent, 2,200 opened = 22% open rate. 440 clicks Γ· 2,200 opens = 20% CTOR.
Frequently Asked Questions
What is a good email open rate?
Industry average is 17β28%. B2B emails average 20β25%. E-commerce averages 15β20%. Government/nonprofit emails often exceed 30%.
How do I improve my open rate?
Write compelling subject lines (keep under 50 characters), personalize with the recipient's name, segment your list, optimize send time, and clean inactive subscribers regularly.
What is list hygiene?
Regularly removing invalid, unengaged, or bounced email addresses from your list. Good hygiene improves deliverability, open rates, and sender reputation with ESPs.